Nowadays, very few individually tailored shirts are made anywhere near Jermyn Street, or even in the UK. Yet still you can be charged upwards of £150 for a classic bespoke shirt. Meanwhile, men's fashions have moved up a gear or two in recent years, with many gentlemen demanding a more stylish cut, distinctive detailing and this season's colours and patterns (as well as robust construction and flawless stitching).

We set up Bespoke Apparel to bridge the gap. Using our many years' experience in the British fashion industry to specify the design details and source the right fabrics, coupled with Internet technology to streamline the process, we are able to bring you great shirts individually made to your exact measurements and specification — for the price of a decent off-the-peg item.

All our shirts are made by a master tailor and his team in Thailand. Those in the know have realised for many years that fine craftsmanship is available in the Far East at a fraction of the cost, if you know where to go.

After all, it's not where your shirts are made that matters, but who makes them and how.